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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf




Corporate Headquarters

Brentwood, Tennessee


Key Employees

Joseph Zeller – CEO

Joe Henderson – President and COO

Brian Sudbrink – CFO

John Hohman – Senior VP of Marketing


PrideSports is known in the industry as “the manufacturer of golf’s essentials,” providing some of the most ubiquitous and widely-used components in the sport. While the average golfer may not be familiar with the parent company’s name, they would probably be familiar with its primary subsidiaries: Softspikes, CHAMP, and Pride Golf Tee.

The company was formed in 2003 when Pride Manufacturing purchased Softspikes. At that time, Pride Golf Tee and Softspikes were the world’s leading golf tee and golf cleat lines, respectively. Ten years later, it merged with MacNeil Engineering, the maker of CHAMP spikes.

Today, PrideSports is the world leader in the design, manufacture, and marketing of wooden golf tees, plastic cleats, and cleat insert systems for the golf industry, while printing the most golf scorecards and golf accessories in the world.

The various PrideSports brands (Image courtesy: MacNeill Pride Group)


The Brentwood, Tennessee-based company has offices across America, Europe, and Asia. CHAMP and Softspikes are the leading plastic spikes in golf, while PrideSports is the largest producer and distributor of golf tees in the world – with brands like Pride Golf Tee, Pride Professional Tee System (PTS), and Zarma Fly Tee.

In the meantime, CHAMP’s PiviX, Zarma, and Stinger cleats, as well as Softspikes’ Pulsar, Silver Tornado, and Stealth models, are some of the company’s most popular designs. Both brands have won top awards from Golf Digest, GOLF Magazine, and key media outlets.

Beyond golf, the state-of-the-art premium cleats and fastening systems from CHAMP and Softspikes are used by athletes – both professional and amateur – around the world and are regularly used in high-profile events like the Olympics, World Series, Super Bowl, and FIFA World Cup. Currently, products are designed for sports such as golf, soccer, baseball, football, and track and field, while technologies and applications also extend into cycling, fishing, ice sports, and industrial segments.

The Custom Products Division at PrideSports supplies custom printed golf scorecards, tees, ball markers and other imprinted products to golf courses and consumers primarily in the U.S. Imprinting hundreds of millions of items each year, the company is the largest printer of golf scorecards and golf accessories in the world.

NGF Takeaways

From essentials like tees to scorecards and plastic cleats, PrideSports has its niche of the golf industry well-covered.

PrideSports has also become a leader in the marketplace by working with shoe manufacturers throughout the design process. In these instances, the inclusion of one of the company’s proprietary locking technologies assures that only CHAMP or Softspikes spikes will be worn throughout the life of the shoe.

When a metal spike “ban” campaign was adopted by several major golf associations in 1993, it gave rise to the creation of plastic golf cleats, which offered excellent traction, more comfort, and improved playing surfaces. This replaceable cleat technology, employed by both Softspikes and CHAMP, has revolutionized the golf industry and remains one of the most widely-used golf inventions of the 20th century.

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