NGF TOP 100 BUSINESSES IN GOLF
Ralph Lauren, Executive Chairman and Chief Creative Officer
Patrice Louvet, President and CEO
David Lauren, Chief Innovation Officer, Strategic Advisor to the CEO, Head of the Ralph Lauren Foundation, and Vice Chairman of the Board
Avery Fischer, Executive Vice President, General Counsel and Secretary
With a focus on the needs of the modern player, yet still rooted in the design heritage of Ralph Lauren, Polo Golf combines performance wear with tradition in order to produce apparel that travels between the course and the clubhouse with ease.
Polo has had a long relationship with the sport. The quintessential country club brand launched its own Golf division, Polo Golf, in 1990. Eight years later, the company introduced a performance golf brand, RLX Golf, which featured more performance-driven styles appealing to the modern-day golf consumer.
Through the RLX Golf brand, customers can now choose more off-course casual clothing options – “easygoing essentials with a modern sense of sport style” – that they can wear after they finish their rounds, from more informal polo shirts, to coats, jackets, shorts, sweatpants, sweatshirts, and t-shirts.
Over the years, the Polo Golf brand has also been marketed by a variety of PGA TOUR winners, including PGA champion Davis Love III and eight-time major champion Tom Watson. Currently, it has a stable of eight professional golfers in its endorsement portfolio, among them Justin Thomas, Billy Horschel, Jonathan Byrd, and Nick Watney.
In addition to its stable of PGA TOUR endorsers, Polo Golf is also the official apparel outfitter of the PGA of America and the PGA Championship, the USGA and the U.S. Open, and the U.S. Ryder Cup team. At the same time, it is also a partner of the American Junior Golf Association.
Aside from its legendary polo shirts, Polo Golf is also renowned for its coats, gloves, hats, jackets, pants, rugby shirts, scarves, shorts, sweaters, sweatshirts and t-shirts. If customers choose, they can also customize their own polo shirts by selecting the logos and monograms they prefer (the classic pony, a bear, a dog, and a crest, among others), along with right hems, flags, and even their names on the back of the shirts. This personalization has been a welcomed addition to the brand’s offerings, as it prepares for its next 30 years of service to the golf industry.
Polo has been active in the sports world, holding notable partnerships with the Olympics and US Open tennis championship. Yet, the company’s presence in golf might be its most visible and prominent of all.
Being aligned with young, dominant players like Thomas and living legends like Watson certainly helps, and the Polo brand has long been regarded as a traditional classic within the sport. After all, there’s a reason why many people simply describe standard short-sleeved golf shirts as “polo shirts,” and will continue to do so.