Login

Register

User Registration Form
First
Last
Enter Email
Confirm Email
A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Peter Millar

Category

Corporate Headquarters

Raleigh, North Carolina

Website

Key Employees

Scott Mahoney, Chairman & Chief Executive Officer
Scott Ruerup, President
Todd Martin, President, Peter Millar Golf
Al Martin, President, Peter Millar International

Profile

Founded in 2001 in Raleigh, North Carolina, the Peter Millar line of fine clothing and accessories has emerged as a world-class brand – whether on the golf course, in the office, or on the town.

From the original cashmere sweaters, to today’s wide range of casual and dressy apparel, the Peter Millar line embraces classic style with sharp details, superb craftsmanship, and innovative, high-quality materials. Today, the brand has grown to include everything from woven sport shirts, sweaters, and polo shirts, to tailored clothing, outerwear, footwear, cologne, and accessories.

Hudson Swafford is among the PGA TOUR pros who are Peter Millar ambassadors. Peter Millar has established itself as one of the top premium brands in the golf apparel market. (Photo courtesy: Peter Millar)

 

Through the years, Peter Millar has counted PGA TOUR members Brandt Snedeker and Bill Haas among its brand ambassadors. Recently, it also added professionals like Branden Grace, Si Woo Kim, Chesson Hadley, Hudson Swafford, Chez Reavie, Sam Saunders, Johnson Wagner, and Dru Love to its team.

“The game of golf has been a foundation for Peter Millar and these tour players will showcase the lifestyle and continued evolution of our products,” said Scott Mahoney, Chairman and CEO of Peter Millar.

With a studio and design center in Raleigh, as well as a business operations center in Durham, North Carolina, Peter Millar is one of today’s fastest growing and most sought-after golf brands in the lifestyle apparel market.

Peter Millar clothes and accessories are available online, as well as in the finest specialty retail stores, prestigious resorts, and most exclusive country clubs. The company has global distribution in North America, Europe, Asia, Australia, and the South Pacific.

Peter Millar’s rise in the fashion world led to its acquisition in 2012 by Richemont SA, a luxury holding goods company founded by South African businessman (and noted golfer) Johann Rupert. Richemont’s luxury interests include Cartier, Piaget, and Montblanc.

In early 2018, Peter Millar acquired G/FORE, which began with a collection of premium golf gloves in vibrant colors and has since expanded to include golf shoes, accessories, and apparel for men and women. G/FORE’s creator, veteran fashion innovator Mossimo Giannulli, describes the brand as luxury sportwear inspired by – and designed for – the sport of golf. The partnership with Peter Millar actually began with a co-branded golf shoe, which was launched one year prior to the G/FORE aquisition.

Currently, the company offers the following apparel to golfers: men’s golf polos, pants, shorts, outerwear, accessories (like golf towels, duffel bags, golf bags, belts, and hats), and UPF 50+ sun protection clothing (such as polos, quarter-zips and long-sleeve shirts), along with women’s golf polos, dresses, skorts, and outerwear. In doing so, it ensures its customers will “dress like a pro” for their next rounds – with innovative performance fabrics and sophisticated style.

There actually isn’t an actual person named Peter Millar behind the signature brand. Instead, the name was derived from a line of lawn bowling balls from the late 1800s.

NGF Takeaways

Peter Millar has firmly established itself as a premium brand in the golf market, producing a full line of golf apparel and products, which have been used by the U.S. Ryder Cup and Presidents Cup teams, and continue to become more and more popular on the PGA TOUR.

While many other apparel companies routinely adapt their lines to the sport’s ever-changing trends, Peter Millar has maintained its position as a timeless brand – one that appeals to both younger and older golfers.

In addition, the company offers high-performance, technical shirts in classic styles. However, you’re more likely to find those shirts in light blue and pink, not bright orange or neon yellow. While other golf brands might gravitate toward a more casual, non-traditional look, Peter Millar has a devoted following for its classic styling.

Have issues with the article?