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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Peter Millar

Category

Corporate Headquarters

Raleigh, North Carolina

Website

Key Employees

Scott Mahoney, Chairman & Chief Executive Officer
Scott Ruerup, President
Todd Martin, President, Peter Millar Golf
Al Martin, President, Peter Millar International

Profile

Founded in 2001 in Raleigh, North Carolina, the Peter Millar line of fine clothing and accessories has emerged as a world class brand — whether on the golf course, in the office, or on the town. From the original signature cashmere sweaters to today’s wide range of casual and formal wear, the Peter Millar line embraces a classic, old-world style with an identity of sharp detail, superb craftsmanship, and high-quality materials.

Known for uniquely proper clothing and a broad color palette, Peter Millar offers everything from woven sport shirts, sweaters, and polo shirts to tailored clothing, outerwear, footwear, and accessories.

Peter Millar has counted PGA Tour members Brandt Snedeker and Bill Haas among its brand ambassadors and recently bolstered its stable even further with the additions of pros such as Branden Grace, Si Woo Kim, Chesson Hadley, Hudson Swafford, Chez Reavie, Sam Saunders, Johnson Wagner and Dru Love IV.

“The game of golf has been a foundation for Peter Millar and these tour players will showcase the lifestyle and continued evolution of our products,” said Scott Mahoney, the Chairman & CEO of Peter Millar. With a studio and design center in Raleigh as well as a business operations center in Durham, N.C., Peter Millar is one of today’s fastest growing and most sought-after golf brands in the lifestyle apparel market.

Peter Millar has established itself as one of the top premium brands in the golf apparel market.

Peter Millar clothes and accessories are available online and in the finest specialty retail stores, prestigious resorts, and most exclusive country clubs. The company has global distribution in North America, Europe, Asia, Australia and the South Pacific.

Peter Millar’s rise in the fashion world led to its acquisition in 2012 by Richemont SA, a luxury holding goods company founded by South African businessman (and noted golfer) Johann Rupert. Richemont’s luxury interests include Cartier, Piaget and Montblanc.

Peter Millar in early 2018 acquired G/FORE, which began with a collection of premium golf gloves in vibrant colors and has expanded to include golf shoes, accessories and apparel for men and women. G/FORE’s creator, veteran fashion innovator Mossimo Giannulli, describes the brand as as luxury sportwear inspired by, and designed for, the sport of golf. The partnership with Peter Millar began with a collaboration on a co-branded golf shoe that launched in 2017.

Interestingly, there actually wasn’t an actual person named Peter Millar behind the signature brand. Instead, the name was taken from a line of lawn bowling balls from the late 1800s.

NGF Takeaways

Peter Millar has firmly established itself as a premium brand in the golf market, producing a full line of golf apparel and products that have been used by the U.S. Ryder Cup and Presidents Cup teams, and further continues to increase its visible PGA Tour presence.

While many other apparel companies routinely adapt their lines to the sport’s ever-changing trends, Peter Millar has maintained its position as a timeless brand – one that appeals to both younger and older golfers. The company also offers high-performance, technical shirts in classic styles. However, you’re more likely to find those shirts in light blue and pink, not bright orange or neon yellow. While other golf brands might gravitate toward a more casual, non-traditional look, Peter Millar has a devoted following for its classic styling.

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