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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Pacific Links International

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Pacific Links International is an international membership network focused on avid, traveling golfers that offers reciprocal or affiliate access at almost 500 participating clubs in more than 50 countries.

The company, overseen by Chairman Du Sha, has a membership roster of over 17,000 in China and includes more than 125,000 golfers from participating network clubs.

PLI in 2019 announced that Tiger Woods and Gil Hanse are the lead architects for two new golf courses that will be the centerpiece of a new resort its commissioned in Hawaii.

Pacific Links’ affiliated clubs join a select group that provide members with a valuable golf travel benefit and differentiates them in their market. PLI has more than 100 Affiliate clubs in 21 countries and another 350+ reciprocal clubs in 26 nations.

For these facilities, joining the PLI network means potentially tapping into new markets, while retaining existing members, attracting new ones and filling open tee times.

For golfers, membership provides a wealth of global options, with special rates at all participating clubs and tee times coordinated through an in-house booking system.

With a strong membership base continuing to grow in China and recent expansion into other parts of Asia — particularly in Taiwan and South Korea — Pacific Links is expanding its platform to encompass more than just golf. The company is positioning PLI to be the preeminent Lifestyle portal for Asia’s high net worth customer, providing high demand travel itineraries inspired by golf but encompassing concierge services, flights, accommodations, local tourism experience and travel butler assistance.

In the next five years, PLI plans to further expand its international affiliate network to over 500 clubs in North America, Europe, Australia, Japan and the entire Southeast Asia.

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