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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Oakley

Category

Corporate Headquarters

Foothill Ranch, California

Website

Key Employees

Leonardo Del Vecchio, Founder, Executive Chairman, CEO, and Executive President
Stefano Grassi, CFO
Giorgio Striano, COO
Cuan Petersen, Oakley Vice President of Global Sports Marketing
Olaf Dunz, Oakley Global Marketing Director
Ryan Saylor, Oakley Vice President of Advanced Product Development

Profile

Oakley designs, develops and manufactures equipment and apparel for all types of athletes, including a prominent place within the golf industry.

Primarily known for its eyewear, which the company first offered in 1984 (nearly 10 years after it was founded), Oakley now has more than 800 patents, most of which are associated with lifestyle and sport sunglasses and eyeglasses. Oakley is a subsidiary of Luxottica Group, an Italian eyewear company.

Aside from its sunglasses, the company is also renowned for the technology associated with its lenses, particularly High Definition Optics, 3D innovations, and Prizm Lens Technology. The PGA TOUR pros on Oakley’s staff include Bubba Watson, Rafa Cabrera Bello, Hideki Matsuyama, and Ai Miyazato.

Both Oakley’s eyewear and golf apparel are equipped with leading technologies to improve performance and provide comfort. The company’s revolutionary lens technology, Prizm, has actually been designed specifically for the golf environment. The Prizm Sport – Golf lens technology accentuates greens and browns, helping golfers spot transitions between the fairway, fringe, and rough, while also gauging distances more efficiently.

Beyond sunglasses, the company’s apparel and equipment options include golf shirts, pants, belts and hats, smart eyewear, training gear, goggles, helmets, tech outerwear, backpacks and more.

Bubba Watson and his Oakley jetpack (Image courtesy: Oakley)

 

Oakley has unveiled a number of innovative promotions connected to golf, including a hovercraft that made an appearance outside the gates of the 2013 Masters and, leading up to the 2016 Rio Olympics, Bubba’s Jetpack, the first-ever “flying golf cart” that provides a bird’s eye view of each hole.

Additionally, Oakley has been a featured corporate partner of the Waste Management Phoenix Open for more than a decade. In recent years, Oakley has activated around the iconic 16th hole – the raucous par-3 and one of the PGA TOUR’s most exciting holes.

NGF Takeaways

Oakley, which established its golf division in 1993, has significant global popularity and brand resonance with the general public.
The company has almost 200 Oakley stores are located across the globe, while products are also sold at worldwide specialty retail outlets and sporting goods stores.

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