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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Oakley

Category

Corporate Headquarters

Foothill Ranch, California

Website

Key Employees

Leonardo Del Vecchio, Founder, Executive Chairman, CEO and Executive President
Stefano Grassi, Chief Financial Officer
Giorgio Striano, Chief Operating Officer
Cuan Petersen, Oakley VP of Global Sports Marketing
Olaf Dunz, Oakley Global Marketing Director
Ryan Saylor, Oakley VP of Advanced Product Development

Profile

As a subsidiary of Luxottica Group, an Italian eyewear company, Oakley designs, develops and manufactures equipment and apparel for all types of athletes, including a prominent place within the golf industry.

Primarily known for its eyewear, which the company first offered in 1984, nearly 10 years after it was founded, Oakley now has more than 800 patents, most of which are associated with lifestyle and sport sunglasses and eyeglasses.

Bubba Watson is Oakley’s most visible golf spokesman.

Aside from its sunglasses, the company is also renowned for the technology associated with its lenses, particularly High Definition Optics, 3D innovations and Prizm Lens Technology. The PGA Tour pros on Oakley’s staff include Bubba Watson, Zach Johnson, Rafa Cabrera Bello and Hideki Matsuyama.

Both Oakley’s eyewear and golf apparel are equipped with leading technologies to improve performance and provide comfort. The company’s revolutionary lens technology, Prizm, has actually been designed specifically for the golf environment. The Prizm Sport – Golf lens technology accentuates greens and brown, helping golfers spot transitions between the fairway, fringe and rough and better gauge distances.

Additionally, Oakley has been innovative in the way some players navigate the golf course. In 2013, Oakley debuted Bubba Watson’s hovercraft to help him quickly get from shot to shot, gliding over and through any terrain. Leading up to the Rio 2016 Olympics, Oakley introduced Bubba’s Jetpack, the first-ever flying golf cart that provides a bird’s eye view of each hole.

For 12 years, Oakley has been a featured corporate partner of the Waste Management Phoenix Open. In recent years, Oakley has activated around the iconic 16th hole, the raucous par-3 and most exciting hole on Tour.

Beyond sunglasses, the company’s wide-ranging apparel and equipment options include smart eyewear, training gear, goggles, helmets, tech outerwear, hats, backpacks and more.

Bubba and his Oakley jetpack.

NGF Takeaways

Oakley, which established its golf division in 1993, has significant global popularity and brand resonation with the general public. The company’s reach is expanding as well, as nearly 300 Oakley O” and Vaults stores are located across the globe and products are sold at worldwide specialty retail outlets and sporting goods stores.

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