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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf


Golf Tourism Solutions


Corporate Headquarters

Myrtle Beach, South Carolina


Key Employees

Bill Golden – CEO

Tracy Conner – President of Technology

Jenna Hottel – Director of Marketing and Client Strategies

Jeff Monday – Director of Client Services and New Business Development

Scott Tomasello – Tournament Director


Golf Tourism Solutions (GTS) has been at the forefront of golf destination marketing for decades, having evolved from Myrtle Beach Golf Holiday.

In that role, the organization has developed specific marketing and execution strategies in the golf industry, while amassing the skill sets and assets of a media company.

Golf Tourism Solutions today provides a broad array of services – including email marketing, website design, social media, and content production – which target public and private clubs, along with real estate developments. With an email database that includes more than 700,000 addresses and an ever-growing social media presence, GTS has the assets of a large media company at its disposal.

GTS also has full responsibility for a thriving tournament division, headlined by the PlayGolfMyrtleBeach.com World Amateur Handicap Championship.

The company runs eight events, including the Dustin Johnson World Junior Golf Championship, and brings more than 20,000 rounds of golf and room nights to Myrtle Beach.

(Photo courtesy: Golf Tourism Solutions)


Golf Tourism Solutions re-branded in 2018, changing Myrtle Beach Golf Holiday’s long-standing, successful model that successfully promoted the 60-mile stretch of South Carolina golf courses, resorts and beaches as a worldwide destination.

Long before the advent of the internet, the company earned international renown as an industry innovator, offering everything from hotel and golf travel packages to tee times and tournaments. Today, in addition to serving the Myrtle Beach area, Golf Tourism Solutions explores strategic relationships that leverage its skills and assets, and bring value by extending its message to new consumers.

W. Cecil Brandon, Jr. helped found Myrtle Beach Golf Holiday in 1967, using his tireless marketing efforts to transform the area from a three-month-a-year family vacation spot to a year-round golf destination. He worked closely with the PGA TOUR to build the Tournament Players Club of Myrtle Beach and helped bring the PGA Senior Tour Championship to the Grand Strand six years in a row.

NGF Takeaways

A true pioneer in the field of travel and tourism, Golf Tourism Solutions has been marketing its region since the mid-1960s and, over time, the non-profit cooperative has helped build its golf scene into one of the most active and recognizable across the globe.

The company has truly established a niche within the U.S. golf market, particularly as the first-ever golf marketing regional co-op.

Today, its full-service marketing agency still primarily represents the Myrtle Beach area’s golf industry through services that include destination marketing, property marketing and events operation and marketing, while continuing to offer cutting-edge course technologies (from tee sheets and booking engines to point-of-sale systems).

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