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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf


Myrtle Beach Golf Holiday


Corporate Headquarters

Myrtle Beach, South Carolina


Key Employees

Bill Golden, CEO
Tracy Conner, President of Technology
Jenna Hottel, Director of Marketing and Client Strategies
Jeff Monday, Director of Client Services and New Business Development
Scott Tomasello, Tournament Director


Long before the advent of the Internet, Myrtle Beach Golf Holiday was successfully promoting the 60-mile stretch of South Carolina golf courses, resorts and beaches as a worldwide destination.

From hotel & golf travel packages to tee times and tournaments, Myrtle Beach Golf Holiday earned international renown as an innovator in the field under company president Bill Golden, who is also a member of the NGF Board of Directors.

In October of 2017, Myrtle Beach Golf Holiday announced changes to its long-standing, successful model, including a rebranding as Golf Tourism Solutions at the start of 2018.

With the Grand Stand Tee Times Network (GSTTN) being integrated into the new company, the complementary meld of marketing and technology will see an enhanced employee count and augmented reach. The Golf Holiday and GSTTN memberships will now be combined into one Golf Tourism Solutions membership at a savings.

The company is currently comprised of 77 golf course destinations and over 100 golf package providers.

Golf Holiday will continue running tournaments in addition to the bulk of its business. It currently operates eight events, including the Myrtle Beach World Amateur Handicap Championship, which annually attracts more than 3,000 golfers to area courses in late August.

W. Cecil Brandon, Jr. helped found Myrtle Beach Golf Holiday in 1967, using his tireless marketing efforts to transform the area from a three-month-a-year family vacation spot to a year-round golf destination. He worked closely with the PGA TOUR to build the Tournament Players Club of Myrtle Beach and helped bring the PGA Senior Tour Championship to the Grand Strand six years in a row.

NGF Takeaways

A true pioneer in the field of travel and tourism, Golf Tourism Solutions has been marketing its region since the mid-1960s and, over time, the non-profit cooperative has helped build its golf scene into one of the most active and recognizable across the globe.

The company truly established a niche within the U.S. golf market as the first golf marketing regional co-op.

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