NGF TOP 100 BUSINESSES IN GOLF
The Mission Hills Group started with the focus of “golf and more,” and helped promote the game to a Chinese population of more than 1 billion by building two of the world’s biggest golf facilities, with 22 courses in total.
Mission Hills Shenzhen is the biggest, with twelve 18-hole courses all designed by different architects, while the Mission Hills resort on Hainan Island has 10 courses.
Today, the company’s focus is still on golf, tourism and real estate, and extends to health and wellness, theme parks, and cultural, entertainment and commercial ventures.
China faces its cultural challenges, particularly in the fledgling sports and leisure industry, but Mission Hills China is a hugely significant player in the sector. The Mission Hills brand encompasses several sub-brands, including Mission Hills Golf Clubs, Mission Hills Residences, as well as Mission Hills Hotels & Resorts. It also hosts, promotes and underwrites several major golf tournaments, including the Omega Mission Hills World Cup and the Mission Hills Star Trophy.
In total, the company employs approximately 14,000 people across its two operations.