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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Honma

Category

Corporate Headquarters

Japan

Website

Profile

Based in Tokyo, Honma is a premium golf club manufacturer as well as a classic sports lifestyle brand.

The high-end equipment company, which in 2019 partnered with Justin Rose to lead its worldwide tour presence, is synonymous with intricate craftsmanship as well as superior performance and quality.

Honma Golf’s products are sold in approximately 50 countries worldwide, primarily in Asia and also across North America, Europe and other regions. Honma intentionally aligned with Rose in an effort to raise its brand image and product awareness in markets like North America and Europe, and in turn accelerate the implementation of its growth strategies.

Following in the footsteps of the company’s founders, its craftsmen relentlessly pursue perfection in the design, development and engineering of premium golf clubs at its Sakata headquarters in Japan’s Yamagata prefecture. Honma’s 360 craftsmen work with research and development personnel to incorporate the art of making a golf club with the ergonomic and material sciences behind it.

Honma says its committed to crafting the world’s highest quality and most beautiful golf clubs that provide both premium performance and magnificent artistry.

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