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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

KBS

Category

Corporate Headquarters

Carlsbad, California

Website

Key Employees

David Chuang, President

Rob Cheng, CEO

Caitlin Minville, Sales Manager

Larry Bodle, Vice President, Operations

Kim Braly, Director of Research and Development and Tour Operations

Profile

KBS is among the fastest growing and most innovative golf shaft brands in the industry.

Since its inception in 2008, over 250 professionals across the PGA, European, and Web.com Tours have trusted KBS shafts. That prominence is highlighted by the fact that roughly 20 percent of the 50 highest ranked golfers (in the Official World Golf Rankings) are currently playing KBS products.

KBS shafts incorporate unique and advanced designs to provide golfers maximum feel and performance throughout their entire golf bag.

A range of KBS graphite shafts. (Photo courtesy: KBSgolfshafts.com)

 

Manufactured in partnership with FEMCO Steel Technology (FST), KBS’s current product line focuses on over 25 different shaft models, including its newest offering: the KBS TD Graphite Shaft.

All KBS products are available through the company’s major golf club manufacturing partners, retailers, dealers, golf club fitters, and aftermarket consumers, as well as directly on its website.

Kim Braly, a long-time and well-respected golf equipment engineer, launched KBS (Kim Braly Signature Shafts) in 2008. An accomplished amateur, Braly is the son of the inventor of DynaPhase golf clubs, which were the first mass-market offering made with titanium. With tour testing as a pillar of the company, Kim and his father operated one of the PGA Tour’s first “tour vans.”

Braly has followed in his father’s steps as a pioneering innovator in the golf industry. In the 1980’s, he was responsible for developing and running production for proprietary steel shafts for several OEMs. While working for Royal Precision, Braly patented Frequency Matching for graphite shafts and created the revolutionary stepless RIFLE and Project X shafts.

NGF Takeaways

Among steel shaft makers, KBS is something of a darling for the professionals and equipment enthusiasts who have followed Kim Braly’s innovative work over the years.

The KBS Tour family of shafts has a serious pedigree, with a strong commitment to feedback from Tour golfers and other high-level players. As the game’s best players focused more on strength and athleticism over the years, KBS’s steel shafts have followed a similar progression – carefully crafted for today’s players, rather than those from the previous generation.

This type of thinking has elevated Braly (and now his company) to the unique position he occupies in the equipment space.

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