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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Cutter & Buck

Category

Corporate Headquarters

Seattle, Washington

Website

Key Employees

Joel Freet, CEO

David Hauge, CFO

Profile

Since 1990, Cutter & Buck has sold top-quality sportswear for the golf course and beyond. Today, the company offers a variety of lifestyle designs – keeping customers polished and professional at work, comfortable on the golf course and in downtime, and trail-ready even in ever-changing weather.

Cutter & Buck has prominent partnerships or licenses with the PGA TOUR, PGA of America and USGA as well as the NFL, NCAA, MLB, and the U.S. Tennis Association.

The sale of men’s apparel accounts for more than 60 percent of Cutter & Buck’s revenue (which exceeds $60 million annually), although on the golf side, Annika Sorenstam’s ANNIKA collection has been a strong performer for the company.

“Annika and the Cutter & Buck team felt that there was a gap in the market – the working professional who was interested in health, fitness and fashion. The team worked to create a line for the urban-centric woman who enjoys a trimmer silhouette and isn’t afraid of being fashion forward,” the company said on the 10-year anniversary of the collection’s launch, an approach that continues today.

Annika Sorenstam

High-quality natural fabrics and garments that transition from on-course to off are the hallmarks of the Cutter & Buck brand, which has made serious inroads since New Wave Group’s $156 million acquisition in 2007.

Cutter & Buck, which identifies strongly with the Pacific Northwest, was regarded as somewhat of a trailblazer in the apparel category in the 1990’s because its clothes were able to transition from on course to off course.

 

Cutter & Buck is among a group of worldwide merchandise brands owned by Swedish-based New Wave Group AB, along with sister golf business AHEAD, a GOLF 100 headwear and apparel maker.

NGF Takeaways

The Cutter & Buck brand was ahead of the current athleisure trend in apparel generally and, more specifically, the push for garments that transition from the golf course to the office, the weekend or a night out. This positioning and the financial backing of New Wave Group have been greatly advantageous to the company and its steady, productive sales revenue.

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