Login

Register

User Registration Form
First
Last
Enter Email
Confirm Email
A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Century Golf Partners/Arnold Palmer Golf Management

Category

Corporate Headquarters

Dallas, Texas

Website

Key Employees

James M. Hinckley, CEO

Peter Ueberroth, Partner & Non-Executive Chairman

Doug Howe, Partner and COO

Greg Adair, Partner

Ken Story, Partner

Profile

Century Golf is an investment and management company created for the purpose of acquiring and managing equity and non-equity private clubs, resorts, and public golf courses. It currently operates 40 courses in the U.S., providing innovative solutions through multi-faceted revenue and membership programs to help improve club performance.

Century Golf, founded in 2005, develops world-class membership, recreational, and hospitality strategies that are customized for each club. With a focus on short- and long-term improvements, it has dramatically increased member enrollment and retention, in addition to achieving robust revenue growth, which has resulted in a track record of exceptional financial performance.

Century Golf operates family-friendly golf courses, events, and programming. (Photo courtesy: Century Golf)

 

Century Golf is also the exclusive, worldwide rights holder to the Arnold Palmer Golf Management brand, as many of their clubs operate under The King’s moniker, including four courses at Walt Disney World in Orlando, Ballantyne Country Club in Charlotte, North Carolina, and Anthem Country Club in Henderson, Nevada.

Century Golf also operates a global reciprocal club network called Palmer Advantage. Designed to complement the lifestyles of members at private clubs and further increase the value of their private club membership, Palmer Advantage provides members with access to hundreds of private clubs in North America and around the world. Serviced by a seven-day-a-week golf and travel concierge team, members with Palmer Advantage benefits also receive guaranteed best rates on travel, as well as a full array of lifestyle benefits that resonate with private club members.

Additionally, Century Golf provides consulting services for over 50 golf courses in the American Golf Corporation portfolio. Jim Hinckley, founder of Century Golf and former president of ClubCorp, currently serves as the CEO of American Golf, as well as Century Golf Partners.

The team at Century Golf Partners has pioneered industry-leading revenue-generation and data-driven yield management programs. As a recognized industry expert in private club membership programs and public golf revenue concepts, Century Golf is focused on driving revenue growth through aggressive capacity utilization, creative programming, and an attention to execution.

Henderson, Nevada’s Anthem Country Club. (Photo courtesy: Century Golf)

NGF Takeaways

Without question, it’s good to be connected to names like Palmer, Disney, and Ueberroth, as Century Golf has grown to exceed $400 million in annual sales.

With a host of industry, hospitality, and golf business veterans on its team, the company has been ever-proactive in growing and making improvements, as evidenced by ongoing renovations to numerous clubs, while displaying a commitment to superior management and service of all facets of club and golf operations.

Century Golf has had success working with every type of golf facility, blending the art and science of hospitality with proven business fundamentals to create unique, innovative and effective solutions for the clubs, courses and resorts it serves.

Have issues with the article?