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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Bushnell Golf

Category

Corporate Headquarters

Overland Park, Kansas

Website

Key Employees

John DeCastro, Global Product Lane Director

Jason Seeman, Director of Sales

Derek Schuman, Senior Brand Manager

Profile

Bushnell Golf has been the industry leader in electronic measuring devices on the golf course for more than 20 years.

A subsidiary of Vista Outdoor, Bushnell Golf has promoted itself as the most widely-used rangefinder by PGA TOUR players for more than a decade. The company’s golf products are broken down into two segments: Laser Rangefinders and GPS Rangefinders, both of which are designed to provide yardages quickly and accurately.

Bushnell Golf has been the most-used rangefinder by PGA Tour players for more than a decade. (Imagery courtesy of Bushnell Golf)

 

With a constant emphasis on product innovation, Bushnell Golf continuously develops industry-leading golf laser rangefinders and GPS products. In 2018, Bushnell Golf launched its most technologically advanced laser rangefinder, the revolutionary Pro XE, which features Slope with Elements compensated distances, PinSeeker with Visual JOLT Technology, and an integrated BITE magnetic cart mount.

In the laser rangefinder segment, Bushnell Golf currently offers four models: the Pro XE (for avid golfers), the Hybrid, Tour V4, and V4 Shift. Bushnell Golf also has a full line of GPS products that includes the Excel, iON2, and Phantom. All of these GPS products integrate with the Bushnell Golf app and come pre-loaded with more than 36,000 courses.

Given the constantly updated nature of technology, Bushnell Golf also offers a generous trade-in program in which customers can trade in their old rangefinder or GPS units for a trade-in rebate on any new purchase of a Bushnell Golf product.

 

NGF Takeaways

From pro golfers and elite amateurs to weekend warriors, Bushnell Golf’s presence and prominence in golf is unmistakable.

In an increasingly competitive marketplace, Bushnell Golf has remained at the cutting edge of technology in the game, helping golfers easily pin down accurate yardage distances and take the guesswork out of club selection. The company’s rangefinders are ultimately helping golfers save time, as well as strokes on the scorecard.

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