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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Bushnell Golf

Category

Corporate Headquarters

Overland Park, Kansas

Website

Key Employees

John DeCastro, Global Product Lane Director

Jason Seeman, Director of Sales

Derek Schuman, Sr. Brand Manager

Profile

Bushnell Golf has been the industry leader in Electronic Measuring Devices for more than 20 years.

A subsidiary of Vista Outdoor, Bushnell Golf has promoted itself as the most widely-used rangefinder by PGA Tour players for more than a decade. The company’s golf products are broken down into two segments: Laser Rangefinders and GPS Rangefinders, both of which are designed to provide yardages distances quickly and accurately.

Bushnell Golf has been the most-used rangefinder by PGA Tour players for more than a decade.

With a constant emphasis on product innovation, Bushnell Golf continuously develops industry leading golf laser rangefinder and GPS products. In 2017, Bushnell Golf launched its most technologically advanced laser rangefinder, the revolutionary Pro X2, which features slope-switch technology, dual display technology and PinSeeker with JOLT technology.

PGA Tour player Rickie Fowler has an endorsement partnership with Bushnell Golf and says the company’s rangefinders are indispensable in his tournament preparation.

In the laser rangefinder segment, Bushnell Golf currently offers three models, the Pro X2 for the avid golfer as well as the Tour V4 and V4 Shift. Bushnell Golf has also introduced its Excel golf watch, which is integrated with the Bushnell golf app and comes pre-loaded with 35,000 courses and gives wireless course updates and smartphone notifications.

Given the constantly updating nature of technology, Bushnell Golf offers a generous trade-in program where customers can trade in their old rangefinder or GPS units for a trade-in rebate on any new purchase of a Bushnell Golf product.

NGF Takeaways

From pro golfers and elite amateurs to weekend warriors, Bushnell’s presence and prominence in golf is unmistakable.

In an increasingly competitive marketplace, Bushnell has remained at the cutting edge of technology in the game, helping golfers easily pin down accurate yardage distances and take the guess-work out of club selection. The company’s rangefinders ultimately are helping golfers save both time and strokes on the scorecard.

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