NGF TOP 100 BUSINESSES IN GOLF
Gilles Galliou, Head of Region Americas, Environmental Science
Mark Schneid, Head of Environmental Science, North America
Michael Hirvela, Customer Marketing Manager, Golf
Laurence Mudge, Green Solutions Team Manager
Bayer Environmental Science provides fungicide, herbicide, and insecticide solutions to keep golf course turf healthy and strong. The company’s golf products and resources make the superintendent’s job easier, helping to prevent and control weeds and diseases, while also putting an end to unwanted insects.
The end result is greener turf and happier golfers.
For over 150 years, Bayer has been delivering on its mission of “Science for a Better Life.” This is more than a saying – it’s a philosophy the company brings to life every day.
Beyond the golf course, Bayer products help keep houses and hotels pest free, increase safety on highways, railways, and runways, minimize disruptions to power utilities, and ensure healthy outdoor green spaces. The golf segment of the company is a part of Environmental Science, a business unit of Bayer Crop Science.
“Fostering healthy environments where we live, work, and play is the mission of Bayer Environmental Science,” said Michael Hirvela, Bayer Customer Marketing Manager for the golf market. “Bayer is dedicated to finding solutions and meeting customer needs to maintain healthy environments for society to utilize for wellness, health, and enjoyment, and golf is a major part of that.”
A dedicated group of specialists – the Bayer Green Solutions Team – translates innovative research into practical, real-world solutions for turfgrass pests and stress. The Bayer Green Solutions Team finds new ways to deal with the challenges facing turf managers and communicates these through educational seminars and technical updates on Bayer products, along with social media, such as its @BayerGolf Twitter handle. Additionally, the “Talking Turf” blog is an online resource with updates on a variety of timely agronomic topics.
Bayer gives back to the golf community with a number of industry-leading initiatives, including Green Start Academy, a three-day educational seminar for assistant superintendents, co-hosted with John Deere.
The company also provides scholarships each year for 10 superintendents to attend the Golf Industry Show. In addition, it’s committed to diversity and inclusion – and focused on bringing this approach to its customers. To that end, Bayer has hosted a Women in Golf educational event for 50 women from the United States and Canada.
Fungicides, herbicides, insecticides, and growth regulators are not the sexiest parts of the golf business. Yet, without them, golf courses are at the mercy of weeds, insects, disease, and the dreaded nematodes – the microscopic worms that feed on turfgrass roots and prevent them from soaking in water and nutrients.
Bayer not only offers courses the products they need to keep turf healthy and strong, but the latest information and advice to help superintendents succeed as well.
Its impact is a win-win for the golf industry, as it makes turf maintenance easier at the facility level and golfers happier at the consumer level. Bayer also remains actively committed to the golf industry via its thought leadership and innovative educational initiatives.