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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf




Corporate Headquarters

New Bedford, Massachusetts


Key Employees

Anne Broholm, CEO

Chuck Lord, Chief Creative Officer


Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success as a headwear, apparel, and accessories distributor to the green grass, resort, and corporate markets.

Its single focus of providing quality products, innovative, high-quality design, and merchandising concepts led to a milestone in 2020, as the company celebrated 25 years of continued growth and expansion.

AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup, and numerous PGA TOUR events, in addition to more than 5,000 green grass and resort shops throughout the world. In fact, golf legends Jack Nicklaus and Annika Sorenstam wear AHEAD exclusively.

Not only has AHEAD celebrated 25 years in business – it also has a long, successful partnership with the Golden Bear, Jack Nicklaus. His signature, distinctive logo adorns an entire collection of headwear. (Photo courtesy: AHEAD)


Under one roof, AHEAD develops and manufactures the highest quality headwear, apparel, and accessories under the AHEAD and Kate Lord brand names. The company is also focused on remaining an industry leader in the development of eye-catching graphics, innovative ornamentation techniques, top quality products, and creative solutions with the sole intention of helping each of its customers succeed.

AHEAD is also a proud member of the New Wave Group, AB Sweden. New Wave Group is a multinational company that also owns Cutter & Buck, along with several other companies in the United States and Canada, which comprise the North American division. As a family of companies, New Wave Group is committed to a platform of corporate social responsibility, striving for business solutions that integrate financial responsibility with long-term social and environmental perspectives. In addition, AHEAD is committed to ensuring fair working conditions in its supply chain, and is a proud member of FLA.

AHEAD has the world covered with licensees and distributors on six continents. From the Monterey Peninsula to St. Andrews, Hong Kong, Johannesburg, Sydney, and everywhere in between, AHEAD’s superior quality products are available far and wide.


NGF Takeaways

AHEAD remains entrenched as one of the biggest names in golf when it comes to headwear, as logo hats are sold in clubhouses throughout the United States. The brand has been able to capitalize on the golf industry’s desire for high-quality graphics on headwear, along with an array of garments. Thus far, one of the most significant aspects of AHEAD’s business has been its custom embroidery capabilities, as well as the innovation of logo printing and materials.

Also noteworthy with AHEAD is the leadership of CEO Anne Broholm, who is one of the few female heads of companies in the NGF GOLF 100. Before being named CEO of Ahead in 2012, Broholm was Vice President of the Golf Division of Cutter & Buck and prior to that was an executive with Imperial Headwear.

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