Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.
National rounds-played were up 2.8% in January 2019 compared to the same period a year ago. It’s a positive start to the year after 11 of 12 months in 2018 were marked by year-over-year declines in play largely due to an increased incidence in unfavorable weather.
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