Tom Mackin's Recent Articles
The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.
The number of U.S. golf facilities working with professional management companies has increased from 10.6 percent in 2006 to about 16 percent currently.
In a competitive golf marketplace, retaining existing customers is critical. Here’s how management companies are engaging golfers.
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