National Golf Foundation
National Golf Foundation's Recent Articles
Golf has considerable reach — with 107.5 million Americans (more than one-third of the U.S. population) either playing, watching or reading about the game. The number of people watching streaming coverage of golf tournaments continues to increase.
Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.
Mike McCarley, who oversees all of NBC Sports’ golf-related businesses and content, talks about golf ratings, the impact of Tiger Woods’ return on television and the game overall, the future of streaming golf coverage, and the public appetite for the sport.
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