Erik Matuszewski's Recent Articles
With millions of interested non-golfers who aren’t paying customers, golf isn’t facing an interest problem, but issues related to activation and retention. In other words, plenty of people want to play, but most aren’t aware or perhaps comfortable enough with the path to the game.
Golf has potential to grow among the vital 18-to-34 age group. However, the NGF’s Millennial Report tells us that golf requires a modernization of its brand.
Ask the NGF
Have a Question?
Submit your questions and one of our team members will respond to you shortly.