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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Author Profile

David Lorentz

David Lorentz's Recent Articles

What’s Ahead for ‘Zealous’ Golfers?

About 20% of the Core golfer population really upped their engagement in 2020. Can that continue? And who might take this group’s place in 2021?

2 min read
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80 / 20

In examining the pandemic-induced lift golf has experienced, it’s become clear that a certain 20% of existing customers are contributing disproportionately.

2 min read

Perceptions of Golf

Golf has grabbed a lot of people’s attention amid the pandemic. What is golf’s story, and how can those in the industry present a better one?

3 min read

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