About 20% of the Core golfer population really upped their engagement in 2020. Can that continue? And who might take this group’s place in 2021?
In examining the pandemic-induced lift golf has experienced, it’s become clear that a certain 20% of existing customers are contributing disproportionately.
Golf has grabbed a lot of people’s attention amid the pandemic. What is golf’s story, and how can those in the industry present a better one?
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