U.S. golf equipment retail sales topped $1 billion in total for the months of July, August and September, an all-time third quarter (Q3) record since Golf Datatech, LLC, started its tracking in 1997.
Mirroring the surges in rounds following the industry’s spring shutdowns due to Covid-19, total Q3 sales of golf equipment on- and off-course were 42% higher than the same period last year and almost 18% higher than the previous measured Q3 high of $852 million in 2007.
The sales increase was led by strong showings in golf bags, wedges and irons, and represents the second highest quarter in the more than three decades of Datatech’s tracking. Only Q2 in 2008 – a period capped by Tiger Woods’ last U.S Open victory (his playoff win over Rocco Mediate at Torrey Pines) – was slightly higher, at $1.013 billion.
Retail sales were approximately $281 million for September after setting monthly records for August ($331 million) and July ($389 million). The July sales figure was the highest ever tracked for a single month.
“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year,” said John Krzynowek, Partner, Golf Datatech, LLC.
Despite widespread supply chain shutdowns in March, April and into May due to the coronavirus, year-to-date equipment sales are now up 0.2% compared to 2019. The turnaround is particularly incredible considering that at the start of June, the U.S. golf retail market had been down more than 31% from last year.
For September, the category leaders in total sales were golf bags at +19% and wedges at +18%. Overall, the golf club category was up almost 1% for the month.
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