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2021 PGA Show To Be All-Virtual

by National Golf Foundation

October 2020

The 2021 PGA Merchandise Show, which typically brings 40,000 golf industry professionals from around the world to Orlando each January, will shift to an all-virtual format amid the ongoing pandemic.

PGA Golf Exhibitions, in partnership with the PGA of America, made the announcement after soliciting guidance and feedback from exhibitors, attendees, PGA professionals, key industry associations, vendor partners and additional event stakeholders.

The 2021 event is still scheduled for Jan. 26-29 and will incorporate a “cutting-edge, highly-interactive” virtual experience and marketplace that will feature  new product launch events, dynamic exhibitor showrooms, commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events, and special golf celebrity and influencer engagement programs.

“Technology has brought us together in amazing new ways during the pandemic, and we plan to capitalize on these innovative solutions to make the PGA Show even better moving forward,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Recognizing the increased interest in the game and potential growth in 2021 and beyond, we are excited to return to Orlando in 2022 to combine the best of technology advancements with the invaluable experience of face-to-face connections.”

Different days. Attendees gather at the Opening Ceremonies for the 2020 PGA Merchandise Show at the Orlando County Convention Center. (Photo by Scott Halleran/PGA of America)


PGA Golf Exhibitions said the easy-to-use platform will become available for appointment scheduling in mid-December, with full content provided live during PGA Show Week, and available on-demand for an extended period of time after the Show concludes. The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021.

Complimentary industry attendee registration details will be announced soon.

“The interactive virtual format will allow even greater participation from all corners of the U.S. and around the world and, together, we can collectively make the most of the surging interest in the game,” said PGA President Suzy Whaley.

In announcing the decision to move to an all-virtual format, PGA Golf Exhibitions and the PGA of America shared some of the support they received from exhibiting companies and event stakeholders:

Peter Broome, Acushnet SVP Brand Management & Industry Relations

“These are extraordinary times that have required all of us as an industry to rapidly evolve and innovate the way we do things. The decision by the PGA of America and PGA Golf Exhibitions to shift to a Virtual Show in 2021 is the right one, made in the best interest, health and safety of everyone involved. While we look forward to getting back on the show floor in Orlando in 2022, our teams at Titleist and FootJoy are now focused on creating the most valuable and educational virtual experiences for PGA Professionals and our partners, as we work together in carrying our game’s momentum into next season.”

Glenn Hickey, Callaway Executive Vice President

“We commend the PGA of America and PGA Golf Exhibitions for moving to a virtual PGA Show in 2021. While we will miss interacting with our trade partners in person, we are excited to work towards an outstanding Callaway virtual presence for all attendees that will help showcase our impressive 2021 product line. We look forward to the PGA Show returning to Orlando in 2022.”

Anne Broholm, CEO of AHEAD, LLC.

“I applaud PGA Golf Exhibitions and the PGA of America for their decision to prioritize health and safety of attendees by pivoting to an all virtual experience for the 2021 PGA Show. I’m confident that they will put together an amazing virtual gathering for PGA Professionals, exhibitors and the industry to attend. We look forward to participating, and also look forward to a fantastic 2022 PGA Show in Orlando when we can all hopefully gather in person once again.”Todd Martin, Peter Millar Golf President

“We strongly support the decision for an all-virtual PGA Show in 2021 and appreciate the PGA of America and PGA Show team’s ongoing dialogue with us and other industry stakeholders to determine the best path forward. We look forward to when we can all be together again in person in Orlando at the 2022 PGA Merchandise Show.”

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The National Golf Foundation is a community of individuals and golf businesses committed to being the most well-informed advocates for the growth of the industry. With the world’s largest research team dedicated to golf, NGF provides members with the most accurate and objective insights on the game. We help golf businesses better understand their market and grow their businesses. The NGF is the only association for everyone in golf, and we advocate for growth by educating and connecting our members.