As the pandemic stretches on, NGF’s ongoing national participation study shows that 35- to 49-year-old golfers have been especially engaged.
One quarter of this cohort reports an increase in their May-August rounds versus what they’d consider typical. By comparison, 17% of other golfers indicated the same. (21% among 18-34, 18% among 50-64, and 13% in the 65-and-over group)
When it comes to expectations for play the rest of the year, approximately 1/4 of golfers in the 35-49 age range anticipate a higher volume in the final months of 2020 versus typical.
It makes sense, as other activities that compete for time and discretionary dollars have been limited while youth sports have certainly been more curtailed than normal, affording the dads and moms who fall into this age group more of an opportunity to hit the golf course.
A word of caution, though, about these ultra-engaged 35-49’s … most of them (more than 2 out of 3) attribute their increased play, at least in part, to the lack of recreational alternatives. This underscores the importance of identifying and better engaging customers before the rest of the leisure world comes back online.
Conversely, almost half (49%) of golfers 65-and-over say they’re playing less golf during the pandemic than they usually would during that same time of the year. Again, it stands to reason, as those in the older group are generally more at risk to the effects of the coronavirus and perhaps less inclined to put themselves in a risky position.
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