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Golf Equipment Sales Hit Record $331M for August

by National Golf Foundation

September 2020

Total sales of golf equipment on- and off-course were $331 million in August, extending a record-setting summer for the retail side of the business.

Golf retail sales in August were up 32% over the same period in 2019 ($251 million) and readily surpassed the previous record for the month of $287 million in 2006. Golf Datatech has been tracking golf retail sales since 1997.

Five equipment categories set all-time sales records for August: balls, irons, wedges, bags and gloves. Bags were the best-performing equipment category for the month, up 55% over last year.

The record-setting August comes after July sales were almost $389 million, the highest Datatech has ever tracked in a single month. Even with the summer surge, which mirrors significant jumps in the number of rounds of golf nationwide, the U.S. golf retail market remains down 4.1% overall year-to-date due to widespread supply chain shutdowns in March, April and into May due to the coronavirus.

Given that March, April and May typically account for almost 40% of equipment shipments, sales entering June had been down more than 31% compared to 2019.

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