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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Studying Golf Consumers: July 2020
Golfer Anxiety About Coronavirus Increases as Cases Escalate

by National Golf Foundation

July 2020

As the number of coronavirus cases have increased nationwide, core golfers have expressed a heightened anxiety regarding the pandemic. Compared to mid-June, those who say they are extremely concerned — whether financial, health-wise or for family and friends — has jumped by 8% in July.

In addition, one in five core golfers now say their financial outlook for when the pandemic is behind us is worse or considerably worse than before. That consumer confidence has declined 6% from a month ago, but is still significantly better than it was in April.

Meanwhile, financial belt-tightening continues as the virus cases escalate.

The number of core golfers spending less in response to Covid-19 has increased by 5% over the past month. As a result, many of these golfers — the game’s best customers — are adding to their discretionary budgets, either by decision or because of still-existing business limitations.

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National Golf Foundation

The National Golf Foundation is a community of individuals and golf businesses committed to being the most well-informed advocates for the growth of the industry. With the world’s largest research team dedicated to golf, NGF provides members with the most accurate and objective insights on the game. We help golf businesses better understand their market and grow their businesses. The NGF is the only association for everyone in golf, and we advocate for growth by educating and connecting our members.

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