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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Studying Golf Consumers: July 2020
Golfer Anxiety About Coronavirus Increases as Cases Escalate

by National Golf Foundation

July 2020

As the number of coronavirus cases have increased nationwide, core golfers have expressed a heightened anxiety regarding the pandemic. Compared to mid-June, those who say they are extremely concerned — whether financial, health-wise or for family and friends — has jumped by 8% in July.

In addition, one in five core golfers now say their financial outlook for when the pandemic is behind us is worse or considerably worse than before. That consumer confidence has declined 6% from a month ago, but is still significantly better than it was in April.

Meanwhile, financial belt-tightening continues as the virus cases escalate.

The number of core golfers spending less in response to Covid-19 has increased by 5% over the past month. As a result, many of these golfers — the game’s best customers — are adding to their discretionary budgets, either by decision or because of still-existing business limitations.

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For the NGF’s latest research and information about how the coronavirus pandemic is affecting the golf industry, please click here.