As the coronavirus stretches into June, golfers are definitely scratching their itch to play.
In a recent consumer survey, 86% of core golfers reported that they’ve teed it up in the past couple of weeks. While not how NGF researchers have traditionally collected this data, it’s an encouraging sign that supports the anecdotal findings of increased play from course operators. Additionally, the monthly national study of golf participation is showing a spike in the proportion of golfers who are beginners.
Increased interest in golf is also evident in Google search results.
Golf’s search popularity in the month of May reached a new peak level compared to the previous four years. (Just so you know, we exclude searches related to the Volkswagen Golf automobile.)
The National Golf Foundation is a community of individuals and golf businesses committed to being the most well-informed advocates for the growth of the industry. With the world’s largest research team dedicated to golf, NGF provides members with the most accurate and objective insights on the game. We help golf businesses better understand their market and grow their businesses. The NGF is the only association for everyone in golf, and we advocate for growth by educating and connecting our members.