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A Publication of the National Golf Foundation

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PGA Tour Superstore Reopens SC Locations
Myrtle Beach, Hilton Head Openings Signal Shift in Golf Retail Market

by National Golf Foundation

April 2020

After having all retail locations closed to customer traffic for more than a month to help combat the spread of the coronavirus, PGA Tour Superstore has reopened its three South Carolina stores — two in Myrtle Beach and one in Hilton Head – with enhanced safety protocols for customers and employees.

PGA Tour Superstore’s South Carolina locations are limiting the number of customers and associates in specific areas of the store at any one time to ensure a minimum of six-foot social distancing. In both high traffic areas and checkout areas where lines form, six-foot spacing increments have been designated on the floor.

Given Superstore’s popular experiential nature, the reopened locations are sanitizing golf clubs and balls both before and after any customer uses or “demos” them. Multiple hand sanitizing stations have been installed within the stores, associates have been provided with masks and gloves, and high-touch areas are regularly disinfected throughout the day.

As of the NGF’s most recent golf retail polling earlier this month, more than 96% of the 6.5 million square feet of total off-course golf specialty space was completely closed to in-store traffic.

PGA Tour Superstore, like fellow national retailers Golf Galaxy and Worldwide Golf Shops, had temporarily suspended operations in-store nationwide since March 20, but continued to offer e-commerce and curbside pick-up for customers in locations where permitted.

Markings designate appropriate distancing requirements inside the PGA Tour Superstore location in Hilton Head.

Items ready for customer pickup at the PGA Tour Superstore in Hilton Head.

There is a separate entrance and exit, with markings on the floor at checkout areas to designate required customer spacing.

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