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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

The 2020 PGA Merchandise Show — In Pictures

by National Golf Foundation

February 2020

The PGA Merchandise Show is the golf industry’s annual “Major of Golf Business,” a four-day event that attracts more than 40,000 industry professionals from around the world to discover the newest trends and technology from more than 1,000 exhibiting golf companies and brands.

 

Demo Day 

Demo Day is the kick off for the PGA Show’s global gathering. It’s where thousands of PGA Professionals and golf retailers preview and personally test new equipment, training aids and accessories from more than 100 golf companies. There are 200 hitting bays, multiple putting greens, a vendor village and even a golf cart testing track at the 42-acre practice facility at Orange County National Golf Center.

Golf equipment companies showcase their newest clubs, balls, grips, instructional aids and products while conducting scoring clinics and demonstrating club-fitting best practices.

Sunrise at Demo Day, held at Orange County National Golf Center.

Attendees hitting shots at the Srixon range during DEMO day at Orange County National Golf Center. (Photo by Montana Pritchard/PGA of America)

 

Titleist equipment testing at Orange County National Golf Center. (Photo by Montana Pritchard/PGA of America)

Greg Norman arrives at DEMO day at Orange County National Golf Center. (Photo by Montana Pritchard/PGA of America)

The Cobra Golf range at Orange County National Golf Center. (Photo by Montana Pritchard/PGA of America)

The PING/John Deere exhibit at DEMO day. (Photo by Scott Halleran/PGA of America)

Attendees looks at golf clubs at Orange County National Golf Center. (Photo by Montana Pritchard/PGA of America)

Opening Ceremony

The PGA Show’s Opening Ceremony from the Central Lobby of the Orange County Convention Center marked the official start of the 69th PGA Merchandise Show.

PGA of America CEO Seth Waugh, PGA of America President Suzy Whaley and Golf Channel personality Charlie Rymer speak at the Opening Ceremony for the 2020 PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida. (Photo by Montana Pritchard/PGA of America)

The Opening Ceremonies for the 2020 PGA Merchandise Show at the Orange County Convention Center in Orlando. (Photo by Scott Halleran/PGA of America)

Exhibits 

On the PGA Show floor, there were almost 10 miles of show aisles filled with more than 1,000 top golf manufacturers and brands. From market leaders to emerging companies, including more than 100 brands new to the PGA Show, the gathering is the world’s largest business-to-business golf event.

In addition to the exhibits, the PGA Show featured industry presentations, education seminars and special events.

Attendees looking at apparel products at the 2020 PGA Merchandise Show. (Photo by Montana Pritchard/PGA of America)

Puma Apparel on display at the 2020 PGA Merchandise Show. (Photo by Montana Pritchard/PGA of America)

Apparel on display at the 2020 PGA Merchandise Show. (Photo by Montana Pritchard/PGA of America)

Attendees at the Pride Sports booth during the 2020 PGA Merchandise Show. (Photo by Montana Pritchard/PGA of America)

Attendees at the SkyTrak booth. (Photo by Hailey Garrett/PGA of America)

Live Fashion Show

The PGA Show Fashion Show, presented by Polartec. (Photo by Montana Pritchard/PGA of America)

Golf Fitness, Wellness & Instruction Stage

A demonstration at the Golf Fitness, Wellness and Instruction center. (Photo by Scott Halleran/PGA of America)

PGA Professionals Workshops

A workshop in the 300 Lecture Hall during the 2020 PGA Merchandise Show. (Photo by Montana Pritchard/PGA of America)

PGA Forum Stage presented by OMEGA

GCSAA CEO Rhett Evans speaks on the State of the Industry CEO Panel – Challenges and Solutions for 2020 and Beyond on the Forum Stage at the Orange County Convention Center. (Photo by Hailey Garrett/PGA of America)

Scenes From the Floor 

Guests at the World Long Drive Demo at the Golf Channel booth. (Photo by Scott Halleran/PGA of America)

Long drive competitors at the World Long Drive Demo at the Golf Channel booth. (Photo by Scott Halleran/PGA of America)

Professional long driver Kyle Berkshire poses for a photo at the Athalonz booth. (Photo by Scott Halleran/PGA of America)

The show floor as seen from the TourEdge booth. (Photo by Hailey Garrett/PGA of America)

Former NFL quarterback Ron Jaworski, the CEO of Ron Jaworski Golf, speaks with Golf Channel host Gary Williams on the Golf Channel set. (Photo by Scott Halleran/PGA of America)

Club Car exhibitors pose with the Ryder Cup Trophy on the PGA Show floor. (Photo by Montana Pritchard/PGA of America)

TV broadcaster Jim Nantz speaks at an event entitled Titleist and FootJoy: A Tribute to Partnership. (Photo by Scott Halleran/PGA of America)

An overview of the PGA Show floor. (Photo by Montana Pritchard/PGA of America)

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National Golf Foundation

The National Golf Foundation is a community of individuals and golf businesses committed to being the most well-informed advocates for the growth of the industry. With the world’s largest research team dedicated to golf, NGF provides members with the most accurate and objective insights on the game. We help golf businesses better understand their market and grow their businesses. The NGF is the only association for everyone in golf, and we advocate for growth by educating and connecting our members.