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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Saved From the Chopping Block
Amid Industry Correction, These Golf Courses Have Gotten a New Lease on Life

by Erik Matuszewski

November 2019

Tom Fazio said he always knew the Wynn Golf Club had a limited shelf life. The celebrated golf course architect figured his posh layout on the Las Vegas Strip was gone for good when it closed in 2017, with the pristine fairways and greens set to be dug up in favor of a $3 billion development project.

“Usually golf courses do not exist in such a perfect, expensive location,” Fazio said. “So, I understood it. I knew it was going to happen someday.”

But the Wynn Golf Club, which traces its roots to the 1950s as the old Desert Inn, escaped the chopping block.

In addition to losing 16,000 annual rounds, Wynn Resorts discovered it was down as much as $15 million a year in domestic casino business. High-rollers ended up going elsewhere without the option of a backyard golf escape during their stay in Las Vegas. As a result, the Wynn Golf Club was brought back after being closed for almost two full years, with its official re-opening in October. Fazio and his son, Logan, were brought in to overhaul the property, revamping 10 holes and building eight entirely new ones after the golf course’s footprint was reduced slightly to 129 acres to accommodate a new 400,000 square foot convention center and a pavilion for entertainment events.

“In terms of taking a piece of the golf course and doing something else with it, that’s just logical because of increased value,” said Fazio, adding that he’s shocked a golf course exists in that location on the Las Vegas Strip at all.

The 17th green at the Wynn Golf Club in Las Vegas, with the waterfall behind the par-3 18th hole in the background.

 

In an era when golf course closures far outweigh new openings – a market correction that’s the result of oversupply in the industry coupled with a strong demand for real estate — the Wynn Golf Club isn’t alone in escaping the bulldozers. It’s a high-profile and high-end example, with a peak-season playing fee of $550 that’s among the highest in the game, but the NGF’s facility database reveals a host of other courses that have gotten a new lease on life.

Consider Fonner View Golf Course in Grand Island, Nebraska.

The nine-hole layout about 2 ½ hours southwest of Omaha was literally about to be leveled in favor of a residential development before Mike Wieck and his family stepped in and bought the property that had been closed for almost two years. Wieck, who runs a local land leveling company, was hired to start moving dirt to clear the way for housing but instead talked the course’s former owner out of destroying the 50-year-old layout.

“It was out of the blue,” Wieck told the Grand Island Independent about the decision to purchase the business with his two brothers and his parents. “We are either going to save it or it will become a housing development. Usually if something becomes a housing development, it never goes back.”

After extensive work that included replacing all nine greens, Fonner View reopened this year. While neglected for almost two years, the course was popular before closing. It was shut down because the former owner had health issues, not due to financial problems. The short layout has four par-3 holes and five par-4’s, only one of which tops 300 yards, and costs just $23, including a cart, for an 18-hole weekend round.

Wieck and his family had never been in the golf course operations business before, but now he’s putting his associate’s degree in golf course management to good use. In fact, the Wiecks also bought and re-opened the Wood River Golf Course, a nine-hole municipal course that had seemingly been permanently closed by the township.

‘My Neighborhood, My Backyard’

At Northwood Hills Golf Course just outside of Shreveport, Louisiana, the story was similar: a local business owner stepped in to save a course that was on the verge of being turned into a new subdivision.

A Shreveport club open to both the public and members, Northwood Hills has a new lease on life. (Photo credit: Northwood Hills)

 

Randy Noble, who owns a survey and engineering company called Polaris Services, was working several years back with former course owner Jim Egan on plans to eliminate Northwood Hills. Noble had lived in the neighborhood for well over a decade with his wife and four daughters and, although he didn’t play much golf himself, he saw the golf course community as a “nice, quiet place to raise a family.”

Noble lives in a house on the 17th hole, but it wasn’t until he saw Egan, who was 95 at the time, piling dirt into the club’s swimming pool – one his daughters used to swim in – that he decided to step in.

“It’s my neighborhood, my backyard,” said Noble, who on Sept. 11, 2014 bought the club from Egan, a World War II veteran who fought in the Battle of the Bulge. Noble himself served 31 years in the military, including 25 years as a civil engineer with the Air Force Reserve in Louisiana, and during his final deployment in 2008-09 helped get Kirkuk Air Base in Iraq up and running after the U.S. deposed Saddam Hussein.

Noble didn’t inherit much when he took over the club. Although there were 50 pieces of maintenance equipment on the inventory, “only five of those worked and four of them were weed-eaters,” Noble says with a chuckle looking back on it now. Collectively though, the neighborhood came together, with members and residents helping with landscaping efforts.

Today, the once-private course is vastly improved and hosts both member and public play. Golf teams from the local middle school and high school, along with a nearby college, are allowed to play for free – provided they come a couple times a year to help with cleanup or assist with the running of bigger tournaments.

“It builds esprit de corps and pride in their home course. It’s kind of what I learned in the military,” says Noble, the former Command Chief for the 307th Bomb Wing at Barksdale Air Force Base. Indeed, Noble recognizes the positive impact the course can have on the local community.

“I think the past owners, well before Jim, robbed, pillaged and plundered it, because they never put money back into it,” Noble says. “Every penny that’s made now goes back into it. I live a comfortable life. This is about taking care of people and running it like a business. I don’t think anyone really cared about it before.”

In Tampa, Florida, the Plantation Palms Golf Club was closed from 2014 to 2016 and was in real danger of being developed before the community of 821 homeowners mobilized to save – and improve – the facility. The homeowners’ association partnered with Ace Golf, the local owner and operator of several other area courses, to eliminate the 6-foot high weeds in their backyards, restore the course and overhaul the club.

The HOA first agreed to purchase a social membership for every family in Plantation Palms for five years to support the club.

“That helped take the edge off what would have been our highest-ever investment cost and expand the business,” said owner Bill Place. A new banquet room was built along with a lighted miniature golf course and lighted driving range, while the most noteworthy addition might be an Irish pub.

The Irish Pub at Plantation Palms. (Photo courtesy: Plantation Palms)

 

Approximately $3 million has been invested in total thus far and Place says while he’s cautiously optimistic about the future, he couldn’t ask for better support from homeowners.

“This community has been exceptional,” Place said. “These people are constantly volunteering to do everything from an adopt-a-hole program to cleaning up and putting flowers in. The community had an extremely strong HOA, which was fortunately for them made up of a lot of people with corporate business experience. It’s very well-managed and they communicated really well. They had a website, weekly emails, and took on this project of bringing back their course. They had block captains and people who would vet out any proposals and talk with legislators. That group has continued on, in that many have the mission of having the golf course succeed.”

As someone who’s experienced course closures, Place says the rebirth of Plantation Palms is a breath of fresh air.

“It helped that we changed it fundamentally from what it had been,” Place says. “Now they can have big functions, big parties, HOA meetings, their kids can come play mini golf, there’s nighttime activity with the driving range and the Irish pub. And let’s face it, pretty much everybody loves an Irish pub.”

 

Know of similar stories behind golf courses that seemingly closed permanently, but eventually reopened? Let us know by clicking here.

For more information on how to become an NGF member and to learn about the benefits of membership, click here. More than 1,500 facilities nationwide are NGF members. 

 

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Erik Matuszewski

Erik is the Editorial Director for the NGF. Before joining the National Golf Foundation, he spent more than two decades with Bloomberg News, both as a writer and editor, with a focus on sports business and the golf industry. The New Jersey resident has also written about golf for outlets that include Forbes, LINKS and the Met Golfer.

NGF Takeaways

 

The closing of a popular or once-popular golf course isn’t typically celebrated, but the reality is that not every golf course is destined to live forever.

In some cases, a golf course served its purpose and its remnants will reward its users equally well, or even better. For some course owners, selling is a long-planned exit strategy.