The National Golf Foundation added Mike McCarley, President, GOLF for NBC Sports Group, to its diverse board of directors that spans the spectrum of the golf business.
McCarley oversees all golf-related businesses and content for NBC Sports Group, including GOLF Channel, broadcast golf coverage on NBC, GOLF Digital, GOLFNOW, GOLFPASS and the company’s portfolio of emerging digital businesses and golf lifestyle brands.
GOLF Channel, which provides more live tournament golf coverage than all other U.S. television networks combined, has expanded its programming slate under McCarley’s leadership while increasing viewership almost 40% from prior years.
McCarley has also played a key role in expanding NBC Sports Group’s live media rights for marquee events, including the PGA TOUR, The Open (R&A), Ryder Cup (PGA of America), LPGA Tour, European Tour and NCAA National Championships. McCarley joined NBC Sports in 2000 following Comcast’s acquisition of NBCUniversal and has been at the helm of Golf Channel since 2011.
McCarley’s extensive experience on the media side of the golf industry adds broader perspective to the NGF’s efforts to foster the growth and vitality of the game and the business of golf. His appointment comes after four members were added to the NGF board in 2018: PING President John K. Solheim, Troon President Tim Schantz, Hall of Fame golfer and ANNIKA Foundation President/CEO Annika Sorenstam, and Toro Group Vice President, Commercial and International, Brad Hamilton.
PGA TOUR Superstore President and CEO Dick Sullivan chairs the NGF’s Board of Directors, with TaylorMade Golf CEO and President David Abeles as Vice Chairman and Golf Tourism Solutions President Bill Golden as Treasurer. Other NGF board members include former First Tee CEO Joe Louis Barrow Jr., Callaway President and CEO Chip Brewer, and NGF President and CEO Joe Beditz. For more information about the NGF’s board of directors, click here.
The NGF is widely regarded as the foremost authority in the golf business for data, research and consulting. The foundation serves members across every sector in the golf industry, with an expertise that includes market intelligence in golf participation, consumer behavior, course operations, facility development, travel, retail, consumer confidence and more.