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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF Research Snapshot: Streaming Golf

by National Golf Foundation

April 2019

 

Golf has considerable reach — with 107.2 million Americans (more than one-third of the U.S. population) either playing, watching or reading about the game.

The number of people watching streaming coverage of golf tournaments continues to increase and may become increasingly commonplace in coming years as more consumers gravitate toward different media options and “cut the cord” with traditional cable TV service.

Those who watch streaming golf coverage tend to be more engaged with the game overall, including being 33% more likely to have purchased golf clubs last year.

 

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National Golf Foundation

The NGF is widely regarded as the foremost authority in the golf business for data, research and consulting. The foundation serves members across every sector in the golf industry, with an expertise that includes market intelligence in golf participation, consumer behavior, course operations, facility development, travel, retail, consumer confidence and more.