Golf has considerable reach — with 107.2 million Americans (more than one-third of the U.S. population) either playing, watching or reading about the game.
The number of people watching streaming coverage of golf tournaments continues to increase and may become increasingly commonplace in coming years as more consumers gravitate toward different media options and “cut the cord” with traditional cable TV service.
Those who watch streaming golf coverage tend to be more engaged with the game overall, including being 33% more likely to have purchased golf clubs last year.
The National Golf Foundation is a community of individuals and golf businesses committed to being the most well-informed advocates for the growth of the industry. With the world’s largest research team dedicated to golf, NGF provides members with the most accurate and objective insights on the game. We help golf businesses better understand their market and grow their businesses. The NGF is the only association for everyone in golf, and we advocate for growth by educating and connecting our members.