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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF Releases Free White Paper – Direct to Consumer Marketing for the Golf Business

by Erik Matuszewski

January 2018

The National Golf Foundation recently published a free white paper entitled Direct to Consumer Marketing for the Golf Business that shares strategies and best practices for direct marketing.

New customers are the lifeblood of any business, so NGF created the white paper to educate, inform and offer suggestions that can help improve the results of any direct marketing.

“We are always looking for new ways to help golf courses and businesses become more successful,” said Greg Nathan, the NGF’s Chief Business Officer. “We developed the white paper to share our cumulative knowledge and ROI-driven experience gained from almost 10 years of helping some of the world’s leading consumer golf brands, resorts and destinations. We are engaged to improve their prospecting efforts… and then use NGF proprietary data to strategically target and acquire new customers who actually want to buy from them.”

The NGF’s free white paper (available for download here) includes a number of topics relevant to golf marketers, among them a series of 10 questions to ask your direct marketing provider before a campaign starts and nine steps to better email marketing.

Through its NGF DIRECT service, the NGF offers direct marketing support and resources to companies who sell products to golfers or golf course decision makers, including owners, operators, general managers, superintendents and head professionals. NGF DIRECT collaborates with clients on program strategy and then executes the email and direct marketing campaigns. Much of the white paper content draws on NGF’s experience delivering optimal campaign success through rigorous list targeting, subject line consulting, effective offering/message delivery and post-campaign analysis for continuous improvement.

To download our free Direct to Consumer Marketing for the Golf Business White Paper click here.


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Erik Matuszewski

Erik is the Editorial Director for the NGF. Before joining the National Golf Foundation, he spent more than two decades with Bloomberg News, both as a writer and editor, with a focus on sports business and the golf industry. The New Jersey resident has also written about golf for outlets that include Forbes, LINKS and the Met Golfer.

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